I think it would be safe to say that I am one of the last people that would associate myself with politics or start a political debate over anything. However, this year, it was the NSW state election and it is one of the first elections I have to vote in. Before this year, political campaigns were just boring, annoying ads which exaggerated the flaws of the other party so the party the ad is supporting could just hide behind this.
Personally, and before I was of voting age, my parents would tell me about politics - or what they believe in - and it really made an impression of who was 'bad' and who was helpful to me. With 16 years of Labor and with my growing frustration over rising prices and transport matters (because that is how I go to uni everyday), I thought I’d actually listen to the campaigns and see who can actually win me over with advertisements. N.B. It doesn’t necessarily mean I’ll vote for them but I was wondering if one could sway me.
An interesting advertisement was Labor’s which involved a couple talking about voting for Liberal but not wanting to give Barry O’Farrell a majority because he was hiding things from the public. More of these advertisements were being broadcasted by Labor with one simple message: don’t give Liberal a majority in parliament because it will be handing O’Farrell “a blank cheque” (as said in Labor’s television advertisement). It was a strange approach and it almost seemed like Labor knew they were going to lose and they have lost faith in themselves. It seemed like they needed a new angle and that way they would persuade people to vote for them, thinking Liberal was going to win anyways, but since that is happening, all the seats will go to Labor? Unfortunately that’s not how it turned out. Whether it was because of the lost of trust in the Federal Labor Government or because of all the scandalous MPs or even that it was time for a fresh start after 16 long years of Labor, the people of NSW voted Liberal in an historical win.
Just by watching television campaigns, both parties were more focused on revealing the flaws of the other party rather than promising* different law and order actions. Labor seemed to want to pour money into upgrading their old implementations of law and order (CCTV, more police equipment). Whereas Liberals did the same, they seemed to focus a little more on community based (rehabilitation centres and PCYC upgrades).
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Oh, and did anyone else notice that when it was a Liberal Federal government, we had a Labor NSW government... but now we have a Labor Federal government, we have a Liberal state government?
*Not that promises would work anymore thanks to Prime Minister Julia Guillard and the Carbon Tax debacle